In this unit, we will explore what to write for captions and articles in the yearbook and make a plan to market the book to the school.
Watch the video "An Intro to Typography" by Karen Kavett. Then follow the Typography presentation by your instructor. Demonstrate your knowledge of typography in the assignment What's Your Type?
Quick Reads, Easier Writes
Alternative story formats, or quick reads, help tell the story in a visual and fun way. Quick reads require less writing, but just as much research. Review the Quick Reads Presentation Notes and then fill out and hand in the Show & Tell Worksheet.
Adding Quick Reads to Basic Design Copy
Watch the presentation on using and implementing Quick Reads into Yearbook pages. Take a look at the Quick Reads notes and then implement one quick read into your example page.
Writing CaptionsWriting effective captions for your photos is an important part of Yearbook production. Right click on the Caption Writing Exercise and save it to your student folder. Using the images from your own example page, practice creating interesting and effective captions.
The captions included for your photos can contain important and relevant information. Review the Caption Writing presentation notes from an earlier class and then complete the Question And Answers Worksheet for a peer's example page.
Feature Story Writing
Your main article doesn't need to be long but it does need to be well written. In the LQT Presentation, you will learn a basic formula to work from when creating your feature article. Conduct an interview for your example page using the On Deadline Copy Writing worksheet. Then create your feature story. You may look at a feature article here. Check out another example of great feature story writing by Braeden Yu here.
Headlines and Subheadings
Before people read the story, they normally look at the Headline(s) and Photos. A good headline will lure the viewer into reading the story. Review the Headlines Presentation notes and then complete the Heads Up Worksheet.
Our final lesson is on Editing. Accuracy and Good Design are the goals for our page designers. An important part of that process is having pages edited. Learn the basics of editing in the Editing Presentation. Then complete the Editing Worksheet. You will be peer editing each other's page layouts using the Yearbook Spread Rubric.
Creating a Marketing Campaign
Your group will start to look at what kind of advertising campaign we will run for the Yearbook. Within your group, open the document Creating a Marketing Campaign and answer the questions. Report back to the class.
Putting Your Plan into Action
Use the document Putting Your Plan Into Action as you start your first marketing campaign.